BOOK

Floramama Book - Signed Copy!

$49.99
$49.99
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Set the world on flower with this beautiful, practical, and inspiring guide to small-scale, high-revenue floriculture.

Floramama is a comprehensive manual for establishing a thriving cut-flower business, merging biointensive market gardening principles with the artistry of the “slow flower” movement. Author Chloé Roy demonstrates how to transform 1.5 acres into a $380,000-per-year enterprise by combining ecological cultivation practices with savvy entrepreneurial insights. This visually stunning resource, featuring 150 color photographs, serves as both a technical guidebook for the field and a creative inspiration for the design studio.

Drawing on her experience working with Jean-Martin Fortier and studying under industry leaders like Erin Benzakein and Sarah Ryhanen, Roy provides a roadmap for sustainable blooms. The narrative navigates through the technicalities of soil health and irrigation to the delicate balance of color and texture in bouquet making. Whether you are an aspiring farmer or a seasoned gardener, this book offers the tools to grow with purpose, profit, and a deep connection to the land.

Packaging is in French only. Please refer to our website for full details.

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With any purchase of $100 or more in Quebec, or $150 or more across the rest of Canada.

Page Count:
320


Images:
150 color photographs


Dimensions: 7.25 × 10 × 0.875 in

Publication Date:
July 07, 2026

ISBN:
9781774060346

Author:
Chloé Roy

Translated:
Laurie Bennett

Sustainability:
Printed on 100% recycled paper

Printed in:
Canada

Author:
Hardcover

  • Aspiring Flower Farmers: Individuals looking for a proven, six-figure business model for small-scale acreage.
  • Market Gardeners: Established growers wanting to diversify their production with high-value ecological blooms.
  • Home Gardeners & DIYers: Creative souls seeking to master the “farm to vase” process and seasonal floral design.
  • Sustainable Living Advocates: Readers interested in the “slow flower” philosophy and biointensive, peat-free, and organic cultivation.
  • Ecological Cultivation: Master site selection, soil amendments, and pest management for vigorous, healthy blooms.
  • Biointensive Methods: Apply The Market Gardener Method to floriculture, to maximize productivity on minimal land.
  • Business Strategy: Implement planting schedules and marketing tactics to ensure financial viability even in challenging climates.
  • Floral Artistry: Create visually stunning bouquets by balancing color, texture, volume, and form.
  • Harvesting Techniques: Learn specific harvest practices and infrastructure needs to significantly extend vase life.

Praise for the book

"As breathtaking as the blooms it celebrates. I’d treasure it for the photography alone, yet within its pages lies a garden of wisdom—practical, generous, and deeply inspiring."

— Rosemary Gladstar, herbalist and author

"I love how Chloé has translated her work in the field into an accessible blueprint so anyone can follow her recipe to create a beautiful and profitable flower farm."

— Andrew Mefferd, Editor and Publisher, Growing for Market magazine and podcast

"This is the kind of book that I like—full of super-practical knowledge gleaned from direct experience, with illuminating images. If you want to set up a successful small-scale flower farm, I highly recommend reading this book."

— Ben Hartman, author, The Lean Farm and The Lean Micro Farm

What Makes This Book Unique

This guide is distinguished by its proven financial success, written by a practitioner who built a thriving $380,000 annual business on a footprint of just 1.5 acres.

It serves as the definitive Fortier connection, marking the first major work to specifically adapt Jean-Martin Fortier’s world-renowned biointensive methods—originally designed for vegetables—to the unique horticultural and timing demands of cut-flower production.

Furthermore, the book offers a holistic scope that few resources can match, bridging the gap between rigorous, “dirt-under-the-fingernails” technical farming and high-end floral design, guiding the reader through the entire lifecycle from early seed-starting to the composition of the final bouquet.